43% Of B2C Marketers Have Used Twitter To Generate Leads [REPORT]
While many brands are still struggling to measure the return on investment (ROI) of their social media campaigns, new research has revealed that both business to consumer (B2C) and business to business (B2B) marketers have successfully used platforms such as Facebook, Twitter and LinkedIn to generate leads and sales.
As a result, 52 percent of U.S. B2C marketers and 41 percent of U.S. B2B marketers plan to increase their social media marketing budgets in 2013.
In their State of Digital Marketing 2012 Report, Webmarketing123 discovered that while B2C campaigns continue to get the most attention from marketers, B2B brands have also had success with their social strategies.
Some 65 percent of B2C marketers have spent money on Facebook, ahead of Twitter (39 percent), LinkedIn (23 percent), Google+ (17 percent) and Pinterest (14 percent).
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in