What Social Influencer Measurement Tools Are Good For... And What They're Not

Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.

Measuring digital influence is an essential part of a good social media strategy. Any business that is able to identify – and connect with – influencers in its industry has an opportunity to harness the power of word-of-mouth marketing and get their message into the minds of thousands of individuals through a trusted source.

But despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.


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