US Brands: Social Media No Remedy for Global Marketing Woes

We’ve previously reported that most companies are unclear about their social media brand strategies. For US brands, global success has always relied on localization of messages and tactics – factors that are no less relevant with social media marketing. A poll just released by Buddy Media describes the extent of and reasons for the gap between the perceived potential of global social media marketing and the current level of achievement.

The survey of 105 brand managers [PDF] of Fortune 1000 companies was conducted by Harris Interactive.

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