Is John McCain Really Part of the GOP "Social Media Genius" Club?

A recent academic study measuring the “social media IQ” of US politicians paints a picture of John McCain as a social media maven and the GOP in general as far smarter than their Democratic counterparts. But it perhaps relies too much on measures of the quantity of tweets rather than the quality of their content – arguably a better prediction of virality and exposure on social media. While GOP senators do appear to have the edge over the Democrats online, it is likely for reasons other than simply more content.