99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

SocialFlow analysed 1.6 million non-paid social media posts across Twitter, Facebook and Google+ between April 1st and July 31st of this year. They found that while these posts reached more than 361 million users and generated nearly 1.5