Social Media Editors on the Role of Social Media Editors

Time Inc. director of community strategy for lifestyle digital Melissa Parrish moderated the Networked News Gatherers: Defining the Social Media Editor Role panel during Social Media Week 2010, from the Time & Life Building in New York, joined by: Mediaite writer and Abrams Research business and project-development executive Rachel Sklar, The New York Times social media editor Jennifer Preston, and EW.com managing editor Cyndi Stivers.

The panelists all shared their tales of growing into their roles, all saying that the process is constantly evolving and the learning never stops.

Preston:

My goal, because the role was brand-new and I had a very rough start…the first month, I think I wanted to hide under my desk because every single broken link I sent out on Twitter was like a federal crime.

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