The Typical Twitter User Is White, Female And In Their Early 30s [INFOGRAPHIC]

Ad Age have crunched a ton of numbers and put together a detailed infographic that reveals some interesting data about the demographics of the various social media channels.

The emphasis is on Facebook and LinkedIn, but there’s some choice insights about Twitter, too.

Ad Age collected data from actual user profiles (not just web traffic), and determined that:

  • Less than 10% of the US population uses Twitter (which matches other studies we’ve seen this year)
  • The audience slightly favours women – 54.6%
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