You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.
Now, if only you could figure out your return on investment.
Gauging the success of a social media strategy should be priority number one for every marketing department, and by tracking Google Analytics data, evaluating social media metrics and monitoring dashboard tools you can effectively measure ROI, optimise your campaigns and drive value.
This visual from Infographic World looks at how to track your social media data.