How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC]

Indeed, the younger demographic are very much leading the way in this social charge – a heady 71 percent say that the first thing they do when they have a problem with a product is go online, and 7 percent of this group immediately complain about it on social media.

Overall, 4 percent of all adults turn to Twitter when they have a problem product, a number which is likely to increase dramatically as the network grows, although brands themselves need to get their priorities straight – a recent survey has shown that 60 percent of companies don’t respond to customers via social media, even when asked a direct question.

While this shift towards social customer support is of note, traditional channels are still very important – 57 percent...