How Social has Changed Customer Relationship Management [Infographic]

Recently on SocialTimes, CEO of Commence Corporation Larry Caretsky shared his tips on how companies can incorporate social media into their customer relationship management (CRM). An infographic by Fanhub, a CRM platform developer, takes a look at the influence of social and why companies should budget appropriately for it.

Thanks to the influence of social, CRM is now conversation-driven, rather than sales-driven. A majority of social networking users are interacting with brands online. Those users expect fast response times and useful news and information (not promotions).