The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.
And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.
We know, for example, that images on Facebook and Twitter get a much better response than plain text, but did you know that ads that are in colour get read up to 42 percent more frequently than those in black and white?
What if I told you that the world’s favourite colour is blue, and that’s a huge reason why social platforms such as Twitter and Facebook chose it as their colour? But the correct use of colour can vary from network to network and industry to industry, and this infographic from Social Media Writing takes a closer look at how to use colours in your social media strategy.
(Source: Social Media Writing.)