Socially media evolved considerably in the year between 2012 and 2013, and brands across the world took notice, delivering richer, highly-engaged content to an ever-growing audience, which demanded more, more, more.
After all, social media never sleeps. It’s a 24/7 business, and once you’ve turned the power on, you can’t switch it off. Social media can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are dead.
Or, at least, very, very tired. All those posts, promotions, ads, Likes, comments and mark-as-spams add up. And while your mileage may vary, this visual from Unmetric takes a look at a week in the life of a brand on social media.