Lessons Learned From Analyzing One Billion Social Media Brand Mentions [STUDY]

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By Shea Bennett

Lessons Learned From Analyzing One Billion Social Media Brand Mentions [STUDY]

Have you heard? Your customers are talking about your business on Twitter.

And Facebook and Instagram, too. But what are they saying?

Mention analysed one billion social media brand mentions over two years and found that the vast majority of updates from users were actually neutral. Almost eight in 10 mentions were from people simply seeking assistance with a service, asking questions or looking for advice.

Just 5.81 percent of all mentions were classified as negative, with 17.61 percent rated as positive.

Two-thirds of all brand mentions took place on Twitter, and 36 percent were in languages other than English.

Check the visual below for more findings from this data.

Lessons Learned From Analyzing One Billion Social Media Brand Mentions [STUDY]

(Source: Mention.)