Social Media Best Practices: 5 Tips for Sochi 2014
Around 3,000 athletes from 80 national teams will complete in 98 events as Russia tries to make a good impression internationally.
Social media professionals are all about Sochi this week. The 2014 Winter Olympics take place February 7-23 in Sochi, Russia — the first Russian city to host the Winter Olympics.
The Russian venue has been controversial, with many politicians boycotting the Olympics for Russia’s human rights record. Thus, brands must pay careful attention to their social media strategies. Sandra Fathi of Affect PR shared with us five social media tips to keep in mind throughout the Winter Games:
1) Be mindful of Olympic trademarks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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