“There’s no crying in baseball,” said Jimmy Dugan, the character played by Tom Hanks in A League Of Their Own.
There’s no crying in social media marketing, either. Or, at least, there shouldn’t be, but trying to generate a successful return on investment on platforms such as Twitter and Facebook has left many a marketer weeping in the dugout.
Conversely, batting your campaign out of the park can leave you – and your clients – jumping with joy.
But maybe breaking everything down into smaller, more manageable steps is the smarter play? Get yourself to first base by setting up your social media profiles and establishing clear goals and a target demographic through pitching ideas. Creating content and implementing your strategy can take you to second, and you’ll reach third base by engaging your audience and growing your online brand. From here, it’ll take just one final push to score your run. Wash, rinse and repeat.
This infographic from from Zog Digital looks at why social media marketing is just like baseball.
(Source: Zog Digital.)