Twitter beats Facebook, LinkedIn, blogging and YouTube as the social network du jour for business to business (B2B) marketers, but it’s LinkedIn that generates the most leads, says a new study.
Marketing automation software provider Pardot surveyed B2B marketers on their social media habits, and found that while 91 percent were using Twitter as part of their media arsenal, only about 15 percent were generating leads from the platform. And while that was good enough to edge out Facebook, LinkedIn, while used by marginally less marketers, produces over twice as many leads.
Pardot’s data ranked LinkedIn as the number one lead generator amongst all media tools, rating 32 percent, ahead of blogging (27 percent) and Twitter (15 percent).
More details on the report can be found here, and Pardot have produced this infographic to further illustrate the results.