Social Media App Creates Interactive Shopping Via Facebook News Feed
Urban Outfitters is the first client to utilize enter:new media's newsfeed magazine platform. The inaugural issue highlights favorite looks from the Urban Outfitters Early Fall Catalog and provides deep links directly into Urban Outfitters' ecommerce website.
Urban Outfitters is the first client to utilize enter:new media’s news feed magazine platform. The inaugural issue highlights favorite looks from the Urban Outfitters Early Fall Catalog and provides deep links directly into Urban Outfitters’ eCommerce website.
Facebook users who have “Liked” Urban Outfitters will find the shopping-style magazine in their own Facebook news feeds. It is available to everyone else on the retailer’s Facebook page.
According to Mark Curtis, president of enter: new media, retailers want to develop new ways to deliver value to their users.
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