Social Media Ad Spend Share Worldwide [STUDY]

By Shea Bennett Comment

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

However, through next year and 2016, North America’s share of social ad spend will shrink marginally to 40.2 percent, with Asia-Pacific and Europe rising to 31 percent and 23.3 percent respectively.

Social Media Ad Spend Share Worldwide [STUDY]

eMarketer expects Asia-Pacific social networking ad expenditure to exceed $5 billion this year, which equates to 12.2 percent of all digital ad spending in the region, rising to $8.6 billion (16.1 percent) by 2016.

(Source: eMarketer.)

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