Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

Okay. But paid advertising has the same effect on every social site – right?

Wrong. Promoted tweets convert three times higher than organic tweets, whereas promoted ads on Pinterest convert one-fifth as well as organic posts.

Check the visual below for more social media ad myth busting, which comes courtesy of AOL Platforms.

(Source: AOL Platforms.)