5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]

5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]

It’s been a huge year for social media, but what can we expect in 2015?

Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations.

Social media ad spend will increase next year as “pay for play” increasingly becomes the norm for any social business.

Content marketing will continue to grow, particularly in the video space.

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