The Top 14 Social Media Metrics Tracked by Marketers

Six in 10 U.S. marketers track hits, visits and page views when evaluating the success of their social media campaigns, reveals a new study.

This metric finished top in the poll, which was conducted by McKinsey & Company alongside Duke University’s Fuqua School of Business. The number of followers or friends connected to the brand was monitored by 45 percent of marketers – up from about one quarter four years ago – and conversion rates were analysed by just under one third.

Revenues per customer (12.5