The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Social media has revolutionised digital marketing for brands of all shapes and sizes across almost every corner of the globe, but it’s not without its pitfalls – or naysayers.

Indeed, 50 percent of chief execs to one recent poll said that they weren’t convinced of social media’s value as a business tool, and with social accounting for just over one percent of all e-commerce website traffic, it’s perhaps easy to understand why.

Conversely, 90 percent of the world’s data was created in the past two years, mostly thanks to social media.