Social Live Streaming Apps: A Look at the Competition

The competition is still tight, especially with Meerkat’s recent launch of Cameo with Facebook integration, which holds the promise of connecting brands and influencers in meaningful ways.

There has been a lot of excitement around the mobile live-streaming apps Meerkat and Periscope. While Meerkat was left to fend for itself when Twitter cut off its API access, Periscope has emerged as a favorite among marketers. The competition is still tight, especially with Meerkat’s recent launch of Cameo with Facebook integration, which holds the promise of connecting brands and influencers in meaningful ways.

To be clear, live-streaming is a long established medium. Platforms like Ustream, Twitch, and Bambuser have been serving the world with live content for more than a decade.

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