28% Of UK Journalists "Can’t Work Without Social Media" (And 80% Use Twitter) [STUDY]

Yesterday Twitter previewed their best practices guide for journalists using the micro-blogging platform, which they’ll be unveiling in full late tonight at an Online News Association gathering at Twitter HQ.

Twitter’s timing couldn’t be any better, because a new study has revealed just how important the social channel is to journalists, particularly in the United Kingdom, where more than a quarter (28.1 percent) of UK journalists say they would not be able to carry out their work without social media, and four in five (80 percent) are using Twitter.

In their annual Social Journalism Study, Cision and Canterbury Christ Church University discovered that Twitter was far and away the most popular social platform amongst journalists, with almost half (47.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in