Did you know that the average cost of the top gifts purchased between 2010 and 2011 was a pretty sizeable $244? Weddings, graduations, holidays – it all adds up – and with the latest electronic gadgets now the most sought-after “surprises”, an average of some $800 can easily be spent on gifts over a full year.
So how do you reduce the strain on your wallet while still giving your friends and family what they want? Simple: let social media help you spread the load.
Here’s how it works. Customers write and share wish lists, which are made up of the things they really want (but are too expensive for one person to buy), to Twitter, Facebook and Pinterest. Friends and family then decide how much to contribute towards one or more of these gifts. Once purchased, the items ship directly to your door. And everybody wins.
The infographic below takes a closer look at the very modern concept of social gifting.