Your Guide To Social Gifting - Social Media Meets Shopping - This Holiday Season

Thanks to the growing phenomenon of “social gifting,” a digital-age halfway point between shopping at brick-and-mortar stores and picking up noncommittal gift cards at the CVS counter, you can capitalize on your social media knowhow to gift with a purpose.

Social gifting made up a cool $1 billion of the $100 billion gift card industry last year, and the trend looks like it’s here to say.

Which makes total sense.