Social Gifting App Wrapp Tots Up A Million Gift-Card Redemptions

The social gifting app Wrapp has generated a million gift card redemptions at more than 200 retailers, with nearly half occurring in December alone, the company said.

The social gifting app Wrapp has generated a million gift card redemptions at more than 200 retailers with nearly half occurring in December, the company said.

The Swedish company, whose app goes head-to-head with Facebook Gifts, launched in late 2011. (Facebook acquired Karma, which formed the basis for Gifts, in May 2012.)

Wrapp expanded into the U.S. in May, opening a San Francisco office. The United States is already its largest market, whether measured by users or gift cards given and redeemed.

The service allows users to send a gift card for a particular brand digitally either on Facebook or by text or email.

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