Social Gaming News Roundup: Women are Profitable for Papaya, Zynga's Games are Engaging, Tiny Speck Launches Glitch
RockYou Finds Social Gamers are Flush with Friends and Disposable Income — Social gamers are socially active, increasingly sophisticated, highly suggestible consumers according to a study commissioned by social gaming company RockYou. Some of the highlights of the study included:
- Social gamers spend 13 hours per week on social networks and an average of 9.5 hours per week on social games
- Social gamers have made 20 new friends through social gaming
- 24% of players report they have clicked on an ad in a social game and made an online purchase
- Social gamers make frequent purchases in real life, especially on entertainment
The study was conducted by market research firm Interpret on behalf of RockYou, and polled 2,000 social gamers (60% of whom were female) over the age of 18 who lived in the US and played at least one hour of social games a week.
Chinese Social Game Maker Papaya Finds Women Most...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in