Fortune 500 Companies Are Bullish On Social Media (And Twitter Most Of All) [INFOGRAPHIC]


By Shea Bennett Comment

Did you know that more than three-quarters (77 percent) of Fortune 500 companies have an active Twitter account, and that the most-followed Fortune 500 corporate profile on Twitter is, uh, @Facebook?

Conversely, 70 percent of Fortune 500 organisations use Facebook, 69 percent are on YouTube and one-in-three (35 percent) have a Google+ page.

This infographic from The University Of Massachusetts Dartmouth Center for Marketing Research (PDF) takes a closer look at why Fortune 500 companies are bullish on social media.

(Source: Social media image via Shutterstock.)