Financial Professionals Are Seeing The Value In Social Media [STUDY]

Financial Professionals Are Seeing The Value In Social Media [STUDY]

U.S. financial professionals are now starting to recognise the value in social media platforms such as Twitter and Facebook, reveals a new study.

American Century Investments polled U.S. financial pros on their attitudes towards social media and found that more than one-third now believe that these tools have value for their business, compared to about one-fifth in 2010.

More than half (56 percent) felt that social media had significant future potential for their business, with only 13 percent maintaining that it was a fad with little value.

Financial Professionals See The Value In Social Media [STUDY]

While some respondents were still worried about regulatory and compliance issues when using social media, the severity of this concern has fallen in the last few years.

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