From Social To Sale: Facebook v. Twitter v. Pinterest E-Commerce [STUDY]

A new Vision Critical white paper titled “From Social to Sale: 8 Questions to Ask Your Customers” draws on 6,000 survey responses on social purchasing from a 17-month time period to offer insight into social retail on three major social networks: Facebook, Twitter, and Pinterest.

Key findings from the study include:

· Social media drives roughly equal amounts of online and in-store sales

· Nearly 4 in 10 Facebook users report that they have at some point gone from liking, sharing or commenting on an item to actually buying it

· 43% of social media users have purchased a product after sharing or favoriting it on Pinterest, Facebook or Twitter

To begin with, Vision Critical analyzed survey respondents’ social habits on the three networks, finding that 75% of Facebook users log in daily, 17% of Twitter users log in daily (12% weekly), and 17% of Pinterest users log in daily (26% weekly)....