How Social Drives Sales [Report]
Pinterest leads to spontaneous purchasing more than any other network, while nearly one in three Facebook users have purchased an item after liking, sharing or commenting on it.
A whitepaper by cloud-based customer intelligence platform Vision Critical addresses how social drives sales.
The data — based on 6,000 responses to questions about social purchasing behavior — provides business insight into the relationship between social media and customer purchases.
Main findings from the report include the following:
- Social media accounts for roughly half of all online and in-store purchases.
- Four in ten social media users have purchased an item online or in-store after favoriting or sharing on Facebook, Twitter or Pinterest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in