LinkedIn is far and away the biggest source of social media traffic to corporate websites, but Twitter is playing an increasingly important role, largely at the expense of Facebook, whose share has dropped sharply from two years ago, reveals a new study.
Investis’ first Audience Insight Report (PDF) tracked the evolving use and changing requirements of website traffic to corporate websites, and discovered that visits are up almost one quarter (24 percent) over the past two years, driven mostly by mobile, which has seen a 400 percent increase since 2011.
54 percent of all visitors still come via search engines, but social media’s stock is on the rise, led by LinkedIn, which accounts for 64 percent of all visits from social networking sites. This is far ahead of both Facebook, at 17 percent – a number which has almost halved in the past two years (from 30 percent) – and Twitter, at 14 percent, which is more than three times its share in 2011 (4 percent).
Meanwhile, Google+ accounts for just 0.1 percent of all corporate website traffic – half that of Flickr.