The Science Of Sharing: What Influences The Social Consumer [Infographic]

Today’s consumers are more social than ever.  They follow their favorite brands on Twitter, look for product recommendations from friends on Facebook, search ratings and reviews online and share their own experiences with brands across their social networks.

Beyond decided to take a look at what makes the social consumer tick and they released their results in a series of infographics called ‘The Science Of Sharing.’ Joann DeLanoy of Beyond explains, “To better understand social consumers, we asked 1,500 participants about the products and services they had most recently researched online and how they went about it.