In not much more than a decade social media has established itself as the de facto platform for competitions, promotions and giveaways, with almost nine in 10 consumers having used social media to try to win something from a brand.
Facebook is the most popular channel for entries, with second-placed Twitter some distance ahead of Pinterest, Google+ and Instagram, and more than six in 10 people enter competitions daily.
So what’s in this for brands? Influence: 84.5 percent of people who enter competitions will share content from a brand on social media after the promotion ends, and studies have shown that promotions can impact future purchase decisions.
This visual from TAMBA takes a closer look at how to influence customers through competitions.