Did you know that only 10 percent of the chief information officers (CIOs) in companies in the Fortune 250 are actively using social media?
When you consider that the CIO is the person in an organisation that is directly responsible for the firm’s information technology strategy – which includes social media – and that studies have shown the vast majority of customers believe that high-level executives should be using platforms like Twitter, that’s a staggeringly disappointing statistic. But what about those CIOs who do get the importance of social media, and take a more proactive stance – how do they rank up?
Using information gleaned from Twitter, LinkedIn, Google+ and other platforms, Harmon.ie used a scoring system to rate CIOs in the Fortune 250, and have compiled a top 25, which was won by SAP’s Oliver Bussmann, who has been active in social media since 2006. Bussman out-scored Google’s Benjamin Fried and Pemex’s Abraham Galan who finished in second and third place respectively. Special mentions were given to Casey Coleman of the U.S. General Services Administration and Coca Cola’s Sabine Everaet, both of whom stood out as CIO’s but didn’t otherwise meet the strict criteria necessary to qualify for inclusion in the study.
Why does this matter? As social media has rapidly integrated itself into our everyday professional and personal lives, It’s becoming increasingly pivotal that those at the top understand and embrace these (and other) technology platforms so that they are better equipped to make the big decisions. It’s no longer good enough for business chiefs to plead ignorance and hand over the total management and responsibility of their firm’s social channels to somebody further down the rung.
As Forbes columnist Rich Karlgaard has stated, “Any CIO today that is not up on trends like social media, cloud services, and managing the delicate balance of smartphone productivity and corporate security, is a CIO who won’t last long at their company.”
Quite. Time to get your hands dirty.