As social media becomes an important component of all of our lives, it’s essential that brands adopt a top down approach to the way that they use platforms such as Twitter and Facebook.
CEOs simply cannot afford to leave the business of social media to their employees. As the public face of their organisation, it’s imperative that the CEO develops a thorough working knowledge of the ins and outs of social media – this not only sets a strong example, but shows customers (and shareholders) that the man in charge has his finger very firmly on the pulse.
Also see: 10 Power Tips For CEOs On Twitter.
(Top image credit: Dietmar Hoepfl via Shutterstock.)