Social Cash Launches Headliners Ad Platform

Social Cash, a D.C. based Facebook ad network, began testing out the Facebook platform in 2007. In 2008 the company launched publicly and quickly realized that there was stiff competition from networks that were using aggressive creatives. Social Cash decided that rather than trying to chase after competition that leveraged misleading creatives it would be better to develop a more robust platform for serving ads which produce more sustainable performance.