For the first time in the history of mobile apps, smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games, reveals a new study.
In Q1 2012, users logged an average of 24 minutes per day using social networking apps on their phones, up from 15 minutes per day a year ago. Gaming app usage also registered at 24 minutes, but this is down a single minute from 2011. This is a big deal, as games had led all app categories for 40 months, since tracking began back in 2008.
Flurry analysed around 100 billion smartphone application sessions during Q1 2012, and discovered that users logged an average of 77 minutes per day using all apps on their smartphones, including news, entertainment and other categories, a rise of 9 minutes per day on Q1 2011.
Users spend 31 percent of this time (24 minutes) social networking on their devices.
Overall mobile app usage is up 13 percent year-on-year, with social media app usage rising a phenomenal 60 percent over the same period.
With over 500 million iOS and Android devices in the market, Flurry speculates that while the demand for games might have reached saturation point, the rise in social networking on smartphones indicates a signal of maturity for the platform, and should continue to grow into 2013.