Social App Ad Network AdParlor Reaches Milestone
New social ad network AdParlor started four months ago with one purpose in mind: to help developers of applications on Facebook and other social networks monetize their apps better. Today, the company has hit an important milestone in its growth: it’s now serving 1 million “quality” impressions daily.
How has AdParlor grown? The platform offers straight-forward demographic targeting capabilities, and allows both developers and advertisers to “tag” their apps and ads. CEO Hussein Fazal says that this matching technology helps AdParlor deliver click-through rates that are “double the industry standard 0.04%.”
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