Five Social and Search Advertising Metrics to Watch [Infographic]

More money is being spent on both social and search advertising, but social beats search in some of the most important metrics.

Click-through rates and cost-per-click are important metrics to measure during digital advertising campaigns. But it’s easy to get lost in what those statistics mean, so digital marketing company Kenshoo compiled data on quarter-over-quarter and year-over-year changes into a useful infographic.

The infographic breaks down the growth — and shrinkage — of five of the most important metrics for both social and search advertising.

  1. Cost-per-click: In QoQ and YoY growth, social beats search by a wide margin.
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