Social Analytics Startup Predicts Purchases

Do you know what you’re going to buy tomorrow? Social analytics startup Viralheat thinks it does. The company’s new Human Intent analysis engine scans through Twitter tweets and other social media updates looking for key phrases that could indicate that someone is ready to buy.

Human Intent looks for key words and phrases in a potential customer’s social stream, and then finds contextual and linguistic cues to determine where a person is in the purchasing process, according to co-founder and CTO Vishal Sankhla in an interview with Mashable.

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