Almost two-thirds (64 percent) of U.S. advertisers will increase their spend on paid advertising on social media sites in 2013, details a new study.
The survey also revealed that 34 percent plan to spend the same amount this year, and just one in fifty (two percent) have said that they intend to decrease their overall social marketing budget.
This data comes courtesy of Vizu’s Paid Social Media Advertising poll, which was conducted by Digiday on January 29, 2013.
13 percent of respondents plan to spend 21 percent of more of their entire online budget on social ads, with the vast majority (70 percent) spending ten percent or less.
Marketers cited brand awareness and opinion influence as their main goals for social ads.