Which Tweet Won The Social Academy Awards? [INFOGRAPHIC]

Yesterday we took a look at the the reaction to the Academy Awards on Twitter, with two differing accounts tracking the impact that the Oscars made on the network.

Now, a new analysis has identified the single most popular tweet sent out during the Oscars, and not only was it from a non-celebrity account, but it was about a film that didn’t even win a single award.

ExactTarget tracked almost two million tweets about the awards show, and identified the Harry Potter Professor Snape parody account @_snape_ as the sender of the most popular tweet during the Oscars.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in