Snoop Dog and Adidas Creates Interactive Facebook App for Christmas

Team Snoop Dog and Adidas wants you to Un-Scrooge your friends on Facebook with their latest interactive branded app that rewards fans with e-commerce discounts based on Ebenezer levels.

The user-specific Facebook app aggregates activities from the Timeline to create a personal Ebenezer level based on whether a user decline invitations, unresponsiveness to posts by friends, or whether a user acknowledged friends’ birthdays. These online interactions are then used to create a personalized scrooge video for each user to help them find their holiday spirit similar to Snoop Dog’s cautionary tale.