SnappyTV said content owners can synchronize social content to TV content, including real time highlights from live events, photos, and GIFs. Users on Facebook and other social networks can tap on the auto-play videos or click on their thumbnails to load the videos in their social networks’ environments, without being redirected to third-party sites.
SnappyTV Co-Founder and CEO Mike Folgner said in a release announcing the new features:
It is a simple fact — video clips that are shared live, in the moment, have more engagement. This is something that until SnappyTV has not been possible, on PC or on mobile. Our close relationship with both Twitter and Facebook as a developer partner has allowed us to improve the video-sharing experience for content owners and the video-consumption experience for users. We are already seeing that these native videos are generating more engagement for media companies, which translates into more monetization opportunities.
And Fox Sports Senior Manager, Social Media Josh Baird added:
It is more important than ever for us to share big moments with our fans as they are happening live. With SnappyTV’s native video player for Twitter and Facebook, we can streamline the process for fans by capturing exciting moments in sports and share them on social media instantly, when engagement is at its highest.
Readers: How often do you view videos on Facebook?