Snapchat's Daily Video Views Have Tripled Since May — Now 6 Billion
Snapchat seems to be establishing a strong foundation for its position in the social advertising industry, with a potential IPO on the horizon.
This has been an exciting year for Snapchat, marked by big growth and an even bigger push into advertising. While much of last year was characterized by awkward maturation, the pivot from content sharing app to content destination may well have been the move that laid the foundation for the platform’s future as a potential mobile advertising juggernaut.
Most of 2015 has been about experimentation: sticking with things that seemed to be working and quickly ditching things that weren’t, like the original content channel.
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