Snapchat, NBC Ink Olympics Content Pact
NBC reached its first-ever deal to share video from the Olympic Games, reaching a deal with Snapchat.
NBC reached its first-ever deal to share video from the Olympic Games, reaching a deal with Snapchat.
Bloomberg reported that Snapchat will establish a dedicated channel for video from the 2016 Summer Olympic Games in Rio De Janiero, and it will create daily Live Stories with content from NBC, athletes and fans.
BuzzFeed will also populate that channel, Discover, with short clips and behind-the-scenes content, according to Bloomberg, which added that the agreement is exclusive to the U.S., while BuzzFeed’s content will be available on other outlets besides Snapchat.
NBC told Re/code it has a revenue-sharing deal with Snapchat for whatever ads it sells, not providing further details, and the network added that its partnership with Snapchat is non-exclusive.
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