Lots of so-called experts will advise you to make sure you have a presence on every social network. However, the best marketers understand the art of getting in front of your target market. While Snapchat could be seen as a new frontier in marketing, not every brand is as well-suited for its demographic as Taco Bell.
According to digital marketing agency Flightpath, Snapchat is ripe for marketing to Gen Z — the post-millennial generation often referred to as “digital natives.” Still, the platform is not without its limitations. Flightpath has provided an infographic to help marketers determine if they need a presence on Snapchat: