Is Live Snapchat Worth a Thousand Hashtags?
Snapchat expands "Our Story," a new way to keep up with live events.
You may have noticed a new “Live” option in your Snapchat updates this weekend, but the creative potential of the new feature is still unfolding.
The popular social messaging app announced Friday that they are expanding their Our Story feature to allow users to collaborate en masse to stories snapped at live events. Essentially a community livestream, the feature debuted at Electric Daisy Carnival in June. Snapchat reports that since then, more 350 hours of snaps have been shared by users at EDC, Rio, Outside Lands and Lollapalooza.
If early experiences with Snapchat make you nervous about what you might see in a public stream, don’t worry.
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